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The Science of Storytelling: Why Telling a Story Is the Most Powerful Way to Activate Our Brains

A good story can make or break a presentation, article, or conversation. But why is that? Here, Leo Widrich shares the science
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storytelling book

The Science Behind Storytelling

Emotionally engaging stories affect more areas of the brain than rational, data-driven messages – meaning that they are far more likely to
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Editorial Column

Everybody wants to know how things work. We live in a culture that is obsessed with understanding and analyzing the human experience.
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